Apple and Nike get together........

23/05/06

Mark Parker, CEO of Nike: "Innovation. We're always focused on getting better. Broadened our scope, but running will always be at our core and the source of our innovations. Big questions lead to big ideas. Started with Nike Air. Nike Swift suit. Triax watch. These show us a few things about how Nike innovates, all based on our commitment to runners. Long term concepts. Big ideas continue to drive innovation and drive new technologies. Creating products that consumers never imagined could exist.

"Nike Moire. Has a sensor that tracks distance, time,speed and calories. Bigger opportunity to provide a shoe that provides information on the fly, not after the run. 75% of runners run with music today. Effect of music on the body is well known. Music, coaching tips, all can help runners. Real time information plus inspiration."

"We needed a partner to make this happen. Someone with a passion for big ideas. Steve Jobs. Half of all iPod users use their iPods while they exercise. For the last 18 months we've been working on something exciting and affordable. The shoe and the iPod speak to one another."

Joz: Nike + iPod Sport Kit. Sensor goes in shoe. Sensor goes on iPod. Menu on iPod allows you to enter your workout data, music preferences. Voice over with data plays over music" this is very similar to how nav systems work in a car. Available in 60 days, U.S. market first, $29.

Trevor Roberts on the nike+ web site: "After the run you can upload all of the data from your run and see your run with all of the data. Compare runs over time. Set goals, improve your run, like having a personal coach. Challenge your friends. Tracks group's progress. Community feature that tracks all runners progress.

New area on iTunes: Sports music, training, inspiration.

Lance Armstrong is training for the NYC Marathon. He says "music is a great tool for running." Paula Radcliffe, world record holder, also here.