Mytopia Launches

24/03/08

Helping the world play together, Mytopia™ is the first online social gaming community where everyone can enjoy classic games with one another across different social networks and Internet sites. Over 200 million people play casual games each month over the Internet, representing a $2.25 billion a year industry.* For these players and the rest, today’s official launch of Mytopia takes casual online games like Chess, Spades, and Sudoku to the next level for the modern social web.
Mytopia first to end social network segregation in casual gaming. From any online entry point, members of virtually all social networks and widgets can play and chat together, in real time, as well as play with friends, family and acquaintances that don’t belong to any social network at all. At launch, users can play across Facebook, MySpace and Bebo, as well as Apple Dashboard Widgets, iGoogle Gadgets, Microsoft Vista Toolbar Widgets and Yahoo! Widgets, or from Mytopia.com.

· Mytopia expands online gaming audience. Socially engaging, easily accessible, classic games attract players from around the world, young and old, male and female, who fall outside the traditional “gamer” niche. For example, 51.7% of casual game players are women, making up 74% of paying casual gamers.*

· Mytopia offers first casual gaming MMO for social networks. Virtual economy, teams and matches, and other immersive social features usually limited to hard-core massive multiplayer online games bring camaraderie and competition to classic board, parlor and casino games.

“Finally, we can all just play together,” said Guy Ben-Artzi, founder and chief executive officer of Mytopia. “Games have been connecting people around the world for centuries, but until now, people who play games on the web have been sandboxed into their respective networks. Mytopia unleashes the true social potential of games by creating a seamless gaming community that everyone can enjoy.”